Pigment is a financial planning and analysis (FP&A) platform that offers robust and scalable solutions for complex financial reporting. The platform is designed to serve businesses of all sizes, from startups to large corporations, across various industries. Its primary market is companies that require advanced financial reporting and forecasting capabilities.

Pigment's business model revolves around providing a software-as-a-service (SaaS) solution. This means that clients subscribe to the platform and pay a recurring fee, typically on a monthly or annual basis. The platform's revenue is generated from these subscription fees.

The platform's key selling point is its ability to simplify and streamline financial reporting and forecasting. It offers features such as connectivity, processing power, and collaboration, which are highly valued by its clients. Furthermore, the platform is praised for its design and user-friendly interface, which sets it apart from other financial planning tools.

Pigment's platform also allows businesses to create detailed financial models, including human resources, top-line revenue, operating expenses, and cash flow. This level of granularity is often not achievable with traditional spreadsheets. By automating these processes, Pigment helps businesses save time and focus more on analyzing numbers and adding value to their operations.

In summary, Pigment is a SaaS platform that provides advanced financial reporting and forecasting solutions. It serves a wide range of clients, operates in the financial technology market, and generates revenue through subscription fees.

Keywords: Financial Planning, Analysis, SaaS, Financial Reporting, Forecasting, User-Friendly, Automation, Granularity, Subscription-Based, Financial Technology.