Voodoo

Voodoo

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Financials

Estimates*

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Revenues, earnings & profits over time
EUR2015201620172018
Revenues<1m1.1m71.0m325m
% growth-27 %6186 %358 %
EBITDA(<1m)(<1m)--
% EBITDA margin(13 %)(44 %)--
Profit(<1m)(<1m)--
% profit margin(12 %)(43 %)--

Source: Dealroom estimates

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DateInvestorsAmountRound
N/A

N/A

Seed

$1.0m

Seed
*

$200m

Growth Equity VC
N/A

N/A

-

N/A

Valuation: $1.4b

Growth Equity VC
*

€266m

Valuation: €1.7b

Late VC
Total Funding€449m

Recent News about Voodoo

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More about Voodooinfo icon
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Voodoo.io is a dynamic startup that specializes in mobile gaming and app development, entertaining millions of users globally each month. The company operates in the highly competitive mobile entertainment market, focusing on hyper-casual games—simple, easy-to-play games that attract a broad audience. Voodoo's primary clients are mobile gamers, particularly those in the United States, where they have a significant presence.

The business model of Voodoo.io revolves around creating engaging mobile games and apps that are free for users. They monetize these products through advertising, leveraging a vast network of ad partners like AdColony and Adjust. These partnerships allow Voodoo to display targeted ads within their games, generating revenue while providing users with free access to their content. Additionally, Voodoo collaborates with analytic companies to gather data on user interactions, which helps them refine their services and enhance user experience.

Voodoo.io also offers advertising solutions for brands looking to engage with a premium mobile gaming audience. With a team of 50 artists and developers specializing in mobile marketing content, Voodoo helps brands amplify their presence, strengthen loyalty, and drive awareness through targeted interstitial ads. This makes Voodoo an attractive partner for businesses aiming to reach a wider audience and create meaningful connections with consumers.

Moreover, Voodoo is committed to user privacy and data protection. They provide options for users to manage their consent settings and opt out of data sharing with third parties. The company also ensures that no personal data is collected from children under 16 years of age.

In summary, Voodoo.io is a leading player in the mobile gaming industry, offering free, engaging content to millions of users while generating revenue through targeted advertising. They also provide valuable advertising opportunities for brands looking to connect with mobile gamers.

Keywords: mobile gaming, hyper-casual games, advertising, user engagement, brand awareness, data analytics, privacy protection, free apps, global reach, mobile marketing.

Tech stack

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Tech stackLearn more about the technologies and tools that this company uses.
Investments analysisEdit

Investments by Voodoo

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Beach Bum
ACQUISITION by Voodoo Sep 2021
GumBug
ACQUISITION by Voodoo Dec 2019
BeReal
ACQUISITION by Voodoo Jun 2024
OHM Games
ACQUISITION by Voodoo Dec 2020
Bidshake
ACQUISITION by Voodoo Jun 2021
View 2 more