Addy.co operates as an innovative advertising platform designed to simplify the process of local advertising for small businesses. The company enables clients to place advertisements across various media types with just a few clicks, making the process as straightforward as shopping online. Addy.co serves a diverse range of clients including art dealers, authors, bakeries, breweries, healthcare providers, jewelers, real estate professionals, and more. The platform offers a clear, unbiased overview of the pros and cons of different media types, helping businesses make informed decisions. By eliminating intermediaries, Addy.co allows businesses to directly manage their advertising campaigns, providing a cost-effective and efficient solution. The company generates revenue through the sale of advertising space and related services. Recently acquired by Groundtruth, a leading location-based marketing and advertising technology company, Addy.co continues to expand its reach and capabilities.

Keywords: local advertising, small businesses, media types, direct management, cost-effective, efficient, diverse clients, advertising platform, Groundtruth, location-based marketing.