Alloy Capital is a forward-thinking startup that operates in the decentralized finance (DeFi) sector. DeFi is a financial technology that uses blockchain to offer financial services without relying on traditional banks. Alloy Capital aims to make DeFi accessible to everyone, breaking down the barriers that typically prevent people from participating in this innovative financial ecosystem.

The company primarily serves individual investors and small to medium-sized enterprises (SMEs) who are looking for alternative ways to manage and grow their financial assets. By leveraging blockchain technology, Alloy Capital provides a range of financial services such as lending, borrowing, and trading, all without the need for a central authority like a bank.

Alloy Capital operates in the rapidly growing DeFi market, which is part of the larger cryptocurrency and blockchain industry. This market is known for its high potential returns but also comes with significant risks due to its volatility and regulatory uncertainties.

The business model of Alloy Capital revolves around providing a platform where users can engage in various financial activities. The company makes money through transaction fees, interest on loans, and other service charges. By offering these services on a decentralized platform, Alloy Capital can provide lower fees and higher returns compared to traditional financial institutions.

In summary, Alloy Capital is democratizing access to financial services through its DeFi platform, serving individual investors and SMEs in the burgeoning blockchain and cryptocurrency market. The company generates revenue through transaction fees, interest, and service charges, aiming to offer a more inclusive and efficient financial ecosystem.

Keywords: DeFi, blockchain, financial services, individual investors, SMEs, lending, borrowing, trading, decentralized platform, cryptocurrency.