AMASS is a modern botanics brand that operates in the premium lifestyle market, focusing on both social and self-care rituals. The company initially gained recognition for its Dry Gin and Botanic Vodka, but it has since expanded its product line to include a variety of botanical-based items such as personal care products, candles, and bath salts. AMASS serves a diverse clientele, ranging from individual consumers seeking high-quality, plant-based products to corporate clients interested in premium gifting solutions.

The market AMASS operates in is the intersection of the wellness and luxury goods sectors, which have seen significant growth in recent years. Consumers are increasingly interested in products that not only serve a functional purpose but also contribute to their overall well-being. AMASS capitalizes on this trend by offering products that are vegan, gluten-free, and made with thoughtfully considered botanicals.

AMASS's business model revolves around direct-to-consumer sales through its website, amass.com, as well as corporate gifting services. The company generates revenue by selling its premium botanical products online, often incentivizing purchases with offers like free domestic shipping on orders over $50 and special discounts during promotional periods. Additionally, AMASS has a corporate gifting program designed to help businesses revitalize the daily rituals of their employees and clients with premium botanic products.

In summary, AMASS is a brand that leverages the power of plants to create sophisticated, clean botanics for modern life. It serves both individual and corporate clients, operates in the wellness and luxury goods market, and makes money through direct online sales and corporate gifting services.

Keywords: botanics, premium, wellness, luxury, gin, vodka, personal care, corporate gifting, vegan, gluten-free.