Array Analytics operates at the intersection of emerging data sources, macro market variables, and fundamental corporate analysis to forecast the movement of US equities. The company translates streaming social and transactional data into a granular view of market sentiment, identifying expert traders and investors who demonstrate consistent skill and performance. By combining trend-leading sentiment information with contrarian indicators from traditional data, Array helps clients construct differentiated, low-volatility investment portfolios. Array serves financial institutions, hedge funds, and asset managers, providing them with actionable insights derived from a blend of alternative data sources such as blogs, microblogs, and social media related to equities. The business model revolves around offering subscription-based access to its analytics platform, which aggregates customer personalities, preferences, and purchases into actionable insights. This enables clients to make informed investment decisions and optimize their portfolios.

Keywords: crowd wisdom, alternative data, US equities, market sentiment, expert traders, low-volatility portfolios, financial institutions, hedge funds, asset managers, actionable insights.