Badger Mapping is a technology startup that specializes in route planning and optimization software designed specifically for field sales teams. The company operates in the sales and logistics market, providing tools that help sales professionals plan their routes more efficiently, save time, and ultimately increase their sales performance.

The primary clients of Badger Mapping are businesses with field sales teams, such as pharmaceutical companies, consumer goods firms, and service providers. These businesses rely on their sales representatives to visit multiple clients and prospects in a day, and Badger Mapping's software helps them do this more effectively.

Badger Mapping's business model is based on a subscription service. Clients pay a recurring fee to access the software, which offers features like route optimization, customer segmentation, and visualization tools. The software allows users to see their customers and leads on a map, sort them by various criteria, and create optimized routes to visit them. This not only saves time but also helps sales teams cover more ground and close more deals.

The company makes money through these subscription fees, offering different pricing tiers based on the number of users and the level of features required. They also offer a free trial to attract new customers and demonstrate the value of their software.

In summary, Badger Mapping provides a valuable tool for field sales teams to optimize their routes, save time, and increase sales. Their subscription-based business model ensures a steady revenue stream, and their focus on a specific market segment allows them to tailor their product to meet the unique needs of their clients.

Keywords: Route Planning, Field Sales, Optimization, Subscription Service, Sales Efficiency, Customer Segmentation, Visualization Tools, Time Saving, Sales Performance, Mapping Software.