Betterfin is a financial technology company that simplifies the financing process for small businesses. It operates in the financial services market, providing tools and services to help small business owners understand their financial standing and secure funding. The company offers free credit reporting, financial analysis, and cash flow reviews to give businesses a clear picture of their financial health. Betterfin also provides a unique platform where businesses can see their options through the eyes of a lender, helping them understand how lenders price their options. This transparency allows businesses to make informed decisions about their financing needs. The platform features a no-obligation, no-commitment loan booking system that serves hard offers, enabling businesses to plan their finances effectively. Betterfin makes money by connecting businesses with a diverse range of lenders, from local banks to niche lenders, and likely earns commissions or fees from successful loan arrangements. The company also launched ReadyRelief, a service to assist small businesses in securing stimulus funds quickly and easily. Betterfin's clients are primarily small business owners looking for financial clarity and funding solutions.

Keywords: financial technology, small businesses, credit reporting, financial analysis, cash flow review, loan booking, lender transparency, stimulus funds, ReadyRelief, niche lenders.