Casper is a direct-to-consumer company specializing in sleep products, including mattresses, bedding, and sleep accessories. The company operates in the consumer goods market, targeting individuals seeking high-quality sleep solutions. Casper's business model revolves around both online sales and physical retail locations known as Casper Sleep Shops, where customers can try products before purchasing. Revenue is generated through the sale of mattresses, bedding, and various sleep-related accessories. The company emphasizes quality craftsmanship and ethical production, with products made in the USA. Casper also offers a unique shopping experience with commission-free Sleep Specialists and the option for same-day pickup in some locations.

Keywords: sleep products, mattresses, bedding, accessories, direct-to-consumer, retail, quality craftsmanship, ethical production, USA-made, personalized experience.