Circle Sportswear is a startup that specializes in high-quality, sustainable athletic apparel. The company offers a wide range of products including T-shirts, shorts, leggings, and accessories for both men and women. Their product lines cater to various sports activities such as yoga and running. Circle Sportswear operates primarily in the e-commerce market, selling its products through its online store, circlesportswear.com.

The business model of Circle Sportswear is direct-to-consumer (DTC), meaning they sell their products directly to customers without intermediaries. This model allows them to maintain control over their brand, customer experience, and pricing. The company generates revenue by selling its athletic wear and accessories online. They also offer gift cards, which provide an additional revenue stream.

Circle Sportswear targets health-conscious and environmentally-aware consumers who are looking for sustainable and stylish sportswear. Their clients are typically active individuals who participate in sports like yoga and running. The company emphasizes sustainability in its operations, which appeals to eco-friendly consumers.

The market Circle Sportswear operates in is the athletic apparel industry, which is highly competitive with major players like Nike and Adidas. However, Circle Sportswear differentiates itself by focusing on sustainability and high-quality materials, which is a growing trend in consumer preferences.

In addition to selling products, Circle Sportswear engages with its community through its blog and sports classes, fostering a sense of community and loyalty among its customers. They also collaborate with other brands, such as Saint James, to expand their product offerings and reach.

Keywords: Sustainable, Athletic Apparel, E-commerce, Direct-to-Consumer, Yoga, Running, High-Quality, Eco-Friendly, Community, Collaborations.