The D'Amelio's is a startup that focuses on selling official merchandise for the D'Amelio family, a well-known social media family. The business operates in the e-commerce market, specifically targeting fans of the D'Amelio family who are looking to purchase branded clothing and accessories. The primary clients are young adults and teenagers who follow Charli and Dixie D'Amelio on social media platforms like TikTok and Instagram.

The business model is straightforward: The D'Amelio's design and produce a range of merchandise, which they then sell directly to consumers through their website, thedamelios.com. This direct-to-consumer model allows them to maintain control over their brand and customer experience. They make money by selling these products at a markup over the cost of production.

The website offers a variety of items, including clothing and accessories, all branded with the D'Amelio family name and imagery. The company also provides customer support through a form on their website, ensuring that any issues or questions are addressed promptly. They currently do not include VAT (Value Added Tax) in their prices for UK and EU customers, which means buyers may need to pay additional fees upon delivery. However, they are working to resolve this inconvenience in the near future.

In summary, The D'Amelio's leverages the popularity of the D'Amelio family to sell branded merchandise directly to their fan base, generating revenue through product sales.

Keywords: D'Amelio, merchandise, e-commerce, social media, Charli, Dixie, branded clothing, accessories, direct-to-consumer, fans.