DiGiCo operates in the professional audio equipment market, specializing in digital mixing consoles and audio distribution systems. The company serves a diverse range of clients including live sound engineers, broadcast professionals, and theatre sound designers. DiGiCo's core products include high-end digital mixing consoles like the SD10 and SD12, which are renowned for their reliability and advanced features. These consoles are designed to provide comprehensive control over audio mixing, making them ideal for both large-scale concerts and intimate theatre settings.

The business model revolves around the sale of these sophisticated audio systems, complemented by additional revenue streams from software updates, maintenance services, and specialized audio cards like the DMI ADC and DMI AES. DiGiCo also offers immersive in-ear mixing solutions through its Klang technology, enhancing the audio experience for performers.

DiGiCo's market position is strengthened by its commitment to innovation and customer support, ensuring that clients receive regular updates and access to the latest advancements in audio technology. The company generates revenue primarily through direct sales to end-users and partnerships with audio equipment distributors.

Keywords: digital mixing consoles, live sound, broadcast audio, theatre sound, audio distribution, immersive in-ear mixing, SD10, SD12, Klang technology, professional audio equipment.