Drip is an ecommerce marketing automation platform designed to help independent online shops compete against giant marketplaces. The company provides tools for personalized customer engagement, enabling small businesses to create tailored marketing campaigns that resonate with their audience. Drip serves ecommerce businesses looking to maintain their unique identity and customer relationships in a market dominated by large players. The platform offers features such as pre-built workflows, email marketing, and customer data analytics, which help businesses understand and engage their customers more effectively. Drip operates on a subscription-based business model, generating revenue through monthly or annual plans. The company aims to keep ecommerce independent by providing the necessary tools for small businesses to thrive.

Keywords: ecommerce, marketing automation, independent shops, personalized engagement, customer data, email marketing, pre-built workflows, subscription model, small businesses, online shops.