Verst is an engineering-first software company headquartered in New York, backed by Greylock. The company specializes in optimizing content performance for its clients, which include content creators, publishers, and businesses looking to maximize their online engagement. Verst offers a platform that features built-in A/B testing, enabling users to determine the most effective titles and images for their content. Additionally, the platform includes native share tools to help grow audiences exponentially. The company's business model revolves around a subscription-based service, providing continuous support and onboarding to ensure clients can seamlessly transfer their existing content and start optimizing for results. Verst operates in the digital content optimization market, focusing on enhancing user engagement and performance metrics. The company generates revenue through subscription fees and possibly additional premium features or services.

Keywords: content optimization, A/B testing, native share tools, digital engagement, subscription service, content creators, publishers, performance metrics, onboarding support, Greylock-backed.