EasyPlan is a financial technology startup that offers a user-friendly mobile application designed to help individuals save money flexibly and efficiently. The app allows users to set financial goals, track their progress, and make contributions at their own pace without any penalties for changing or skipping payments. EasyPlan operates in the personal finance market, targeting individuals who seek a simple and flexible way to manage their savings. The business model is based on facilitating investments in low-risk, debt non-equity liquid mutual funds, from which it earns a commission. Users can withdraw up to Rs 50,000 instantly at any time, with the remaining amount processed within 1-2 working days. This feature is particularly beneficial for users who may need quick access to their funds in emergencies. The app's intuitive interface and regular updates keep users motivated and informed about their financial goals. EasyPlan's customer service is highly responsive, ensuring user queries are addressed promptly during business hours.

Keywords: flexible savings, instant withdrawals, no penalties, goal tracking, personal finance, mobile app, low-risk investments, liquid mutual funds, user-friendly, financial goals.