Edelman Financial Engines is a leading financial planning and investment management firm dedicated to helping individuals and families achieve their financial goals. The company primarily serves individual clients, including those planning for retirement, managing their wealth, or seeking personalized financial advice. Operating in the financial services market, Edelman Financial Engines combines advanced technology with human expertise to deliver tailored financial solutions.

The business model of Edelman Financial Engines revolves around providing fiduciary financial planning and investment management services. As a fiduciary, the company is legally obligated to act in the best interests of its clients, ensuring that all advice and strategies are designed to benefit the client first. This commitment to client-centric service is a cornerstone of their operations.

Edelman Financial Engines makes money through fees charged for their financial planning and investment management services. These fees are typically based on a percentage of the assets under management (AUM), meaning the more assets they manage for a client, the higher the fee. This model aligns the company's interests with those of its clients, as both parties benefit from the growth of the client's assets.

The firm has been recognized for its excellence in the industry, receiving awards from Barron's for several consecutive years. This recognition underscores their dedication to providing high-quality, objective financial advice. Edelman Financial Engines also emphasizes the importance of a diversified retirement strategy, advising clients to go beyond just stock investments to secure their financial future.

In summary, Edelman Financial Engines is a trusted partner for individuals seeking comprehensive financial planning and investment management services. Their fiduciary approach, combined with personalized attention and advanced technology, positions them as a leader in the financial services industry.

Keywords: financial planning, investment management, fiduciary, retirement planning, wealth management, personalized advice, asset management, client-centric, financial services, diversified strategy.