Ezakus operates in the digital advertising market, providing big data management services to a wide range of clients including publishers, media agencies, advertisers, and ad agencies. The company does not own data but manages it on behalf of its partners, ensuring that the data remains the property of the original owners. Ezakus specializes in analyzing target audiences and creating behavioral segments, which allows for highly accurate user qualification and personalized marketing actions. This enables clients to deliver tailored content and offers without requiring user sign-ins, enhancing both acquisition and customer loyalty efforts. Ezakus also supports sales houses by leveraging segmented audience knowledge to improve media sales. The business model revolves around offering data management and audience analysis services, generating revenue through partnerships and service fees. The company's ambition is to deliver advertising that aligns with individual user behaviors and aspirations, making it a crucial player in the digital advertising ecosystem.

Keywords: big data, digital advertising, audience segmentation, personalized marketing, data management, publishers, media agencies, advertisers, behavioral segments, customer loyalty.