Forma is a technology company that specializes in providing photorealistic virtual try-on solutions for e-commerce platforms. The company's core product allows shoppers to see how clothing items will look on their own bodies, thereby increasing their confidence in making purchase decisions. Forma serves a diverse range of clients, primarily focusing on plus-size women, and aims to make online shopping more personal and engaging. The market it operates in is the e-commerce sector, particularly fashion retail. Forma's business model is based on offering its technology to merchants with no initial setup costs, making it easy for businesses to integrate and scale the solution. The company generates revenue through subscription fees and possibly transaction-based models. By enhancing the online shopping experience, Forma helps retailers increase engagement time and conversion rates, ultimately driving higher sales.

Keywords: photorealistic try-ons, e-commerce, fashion retail, plus-size women, virtual fitting room, conversion rates, customer engagement, no setup costs, scalable solution, personalized shopping.