Fotition operates in the social impact and digital marketing sectors, providing a platform where users can create and participate in photo campaigns to support various causes. The business model revolves around user-generated content, where individuals post photos to raise awareness and funds for charitable projects and programs. Fotition primarily serves non-profit organizations, brands, and socially conscious individuals who wish to leverage social media for good. The company generates revenue through partnerships with brands and organizations that sponsor these campaigns, turning user actions into branded impressions. This innovative approach not only engages users in meaningful activities but also provides brands with a unique way to connect with their audience. Fotition's market includes the growing sector of social impact technology and digital marketing, where it stands out by combining fun, creativity, and philanthropy.

Keywords: photo campaigns, social impact, digital marketing, user engagement, non-profits, brand partnerships, fundraising, awareness, user-generated content, social media.