Green Monday is a social venture that operates in the sustainability and food technology market. Its primary aim is to encourage the public to adopt a plant-based diet at least once a week, with the goal of combating climate change, food insecurity, public health issues, and animal suffering. The company operates through several arms, including advocacy, business, food tech, and investment, all working together to promote a sustainable lifestyle.

One of its key initiatives is Green Common, a chain of stores offering plant-based food options. This concept is designed to empower consumers to make healthier and more sustainable food choices. Another significant part of Green Monday's operations is OmniFoods, a food innovation company that develops sustainable and healthy food products.

Green Monday also has a strong focus on education, partnering with over 800 schools to promote sustainable diets and living. This is part of their broader mission to align with the United Nations Sustainable Development Goals.

The company's business model is multifaceted. It generates revenue through the sale of plant-based food products, both in its Green Common stores and through OmniFoods. It also earns income from its consultancy, marketing, and PR services, which help other corporations drive Environmental, Social, and Governance (ESG) growth - a set of standards for a company's operations that socially conscious investors use to screen potential investments.

In terms of investment, Green Monday has received strong support from global investors, which has helped accelerate its growth.

Keywords: Sustainability, Plant-Based Diet, Food Technology, Social Venture, Climate Change, Green Common, OmniFoods, ESG Growth, Sustainable Development Goals, Global Investors.