Icebreaker Labs, Inc. operates in the networking and marketing technology sector, offering a unique platform designed to facilitate private and efficient information flow. The company serves brands and businesses looking to conduct user experience (UX) research, answer strategic questions, and find top-tier talent. Icebreaker’s business model revolves around creating hyper-targeted campaigns that leverage zero party data—information that users willingly share—resulting in significantly higher conversion rates compared to traditional marketing channels. The platform is currently invite-only, ensuring a high level of engagement and precision. Icebreaker makes money through partnerships with brands that utilize its platform for targeted marketing and research campaigns. By focusing on self-sovereign identity and privacy, Icebreaker provides a secure and effective way for brands to connect with their audience.

Keywords: networking, marketing technology, UX research, zero party data, conversion rates, self-sovereign identity, invite-only, targeted campaigns, strategic questions, top-tier talent.