Imprint.co is a financial technology startup that specializes in designing, launching, and managing co-branded credit card programs. The company partners with renowned American brands to create credit card programs that appeal to modern consumers. Imprint's business model is centered around increasing the lifetime value of its partners' customers. This is achieved by driving up the average basket size, shopping frequency, and annual sales per cardholder.

Imprint operates in the financial services market, specifically in the credit card sector. Its clients are primarily well-established brands looking to offer their customers a co-branded credit card. The company's revenue is likely generated through a combination of fees charged to its partners for the creation and management of the credit card programs, and a share of the transaction fees charged to cardholders.

What sets Imprint apart from traditional issuers is its agility and innovation. The company prides itself on being able to launch a new program in as little as three months, compared to the 18 months it typically takes traditional issuers. Imprint also emphasizes its commitment to customer service, promising all cardholders "white-glove treatment".

In summary, Imprint.co is a fintech startup that partners with major brands to create co-branded credit card programs. It operates in the financial services market, serving clients who want to offer their customers a branded credit card. Imprint's business model is based on increasing customer lifetime value for its partners, and it differentiates itself through its speed, innovation, and high-quality customer service.

Keywords: Fintech, Co-branded Credit Cards, Customer Lifetime Value, Financial Services, Major Brands, Agile, Innovative, High-Quality Customer Service, Speed, Transaction Fees.