KaufDA operates as a location-based shopping information platform, primarily serving consumers and local retailers in Germany. The company is a member of the Bonial International Group, which is known for its global network providing localized shopping information. KaufDA's core service involves aggregating and disseminating promotional offers, discounts, and store information from various retailers to consumers based on their geographic location. This service helps consumers find the best deals in their vicinity, while retailers gain a channel to reach potential customers more effectively.

The business model of KaufDA revolves around advertising revenue. Retailers pay to have their promotions and store information featured on the platform, which in turn drives foot traffic to their physical locations. The platform also leverages data analytics to provide insights into consumer behavior and preferences, which can be valuable for retailers in planning their marketing strategies.

KaufDA operates in the retail and e-commerce market, focusing on enhancing the shopping experience through digital means. The platform is accessible via a website and mobile app, making it convenient for users to access information on the go. By bridging the gap between online information and offline shopping, KaufDA plays a crucial role in the modern retail ecosystem.

Keywords: location-based, shopping information, promotions, local retailers, consumer behavior, advertising revenue, data analytics, retail market, e-commerce, digital platform.