Kilter operates as an inclusive activity-based engagement platform designed to facilitate fundraising through fitness challenges. The company serves non-profits, charities, and their supporters by providing a user-friendly interface that allows participants to raise money for their favorite causes by staying active and healthy. Kilter's market includes organizations looking to boost engagement and fundraising efforts through innovative and interactive methods. The business model revolves around organizing fitness challenges where participants can join individually or in teams, track their activities, and compete on leaderboards. Kilter generates revenue through event fees, sponsorships, and premium features offered to organizations and participants. The platform's core value proposition lies in its ability to turn everyday fitness activities into meaningful fundraising opportunities, thereby promoting both physical wellness and charitable giving.

Keywords: fitness fundraising, engagement platform, non-profits, charities, user-friendly, activity tracking, leaderboards, event fees, sponsorships, premium features, physical wellness.