Loyyal operates in the loyalty and rewards industry, providing an innovative platform called Access Point that automates and streamlines the management of loyalty programs. The company serves program owners, merchants, and reward partners, enabling them to collaborate more efficiently and effectively. Loyyal's platform simplifies the onboarding process and ongoing management of partners, allowing program owners to maximize the potential of their partner network while reducing the time and resources traditionally required. The business model is based on offering a plug-and-play solution that centralizes all merchants and reward partners, making it easier for program owners to connect and collaborate. Loyyal generates revenue through subscription fees and transaction-based charges for the use of its platform. The company operates primarily in the global loyalty industry, targeting enterprises looking to innovate and elevate their loyalty programs. Key clients include large enterprises and organizations with extensive loyalty programs. Loyyal's platform not only enhances operational efficiency but also creates new revenue channels for program owners by facilitating greater engagement and participation from merchants and reward partners.

Keywords: loyalty, rewards, automation, collaboration, Access Point, program management, merchants, partners, revenue, efficiency.