MedShift operates in the healthcare sector, providing innovative solutions that integrate Internet of Things (IoT) technology and device financing to enhance medical practices and patient care. The company serves healthcare providers and medical device manufacturers, offering products like Pulse IoT and Velocity software to upgrade and manage medical devices. MedShift's business model includes selling IoT-enabled devices, software subscriptions, and financing options for medical equipment. Revenue is generated through product sales, subscription fees, and financing interest. The company also collaborates with educational institutions like High Point University to recruit top-tier talent and support community initiatives.

Keywords: IoT, healthcare, device financing, medical devices, Pulse IoT, Velocity software, patient care, healthcare providers, medical practices, community partnerships.