MOGL

MOGL


Launch date
Employees
Market cap
-
Enterprise valuation
AUD16—24m (Dealroom.co estimates Mar 2023.)
New York City New York (HQ)
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MOGL is an innovative startup designed by athletes for athletes, aiming to revolutionize how athletes monetize their name, image, and likeness (NIL). The platform is particularly beneficial for collegiate athletes, who can now legally profit from their personal brand due to recent NCAA rule changes. Founded by former Notre Dame quarterback Brandon Wimbush, MOGL provides a digital marketplace where athletes of all levels, from star players to those on the bench, can connect with brands for endorsement deals and promotional opportunities.

MOGL operates in the sports marketing and social media sectors, targeting a niche market of collegiate and youth athletes. The platform serves as a bridge between athletes and brands, facilitating partnerships that were previously difficult to establish without the help of traditional sports marketing agents. By leveraging the power of social media, MOGL makes it easier for athletes to find and secure deals, thus democratizing the process of NIL monetization.

The business model of MOGL is straightforward. The platform likely earns revenue through transaction fees or commissions on deals made between athletes and brands. Additionally, they may offer premium services or subscription plans for enhanced features, providing athletes with more tools to maximize their earning potential.

MOGL's mission extends beyond just profit. The company is committed to supporting local businesses and promoting equity among youth athletes, ensuring that opportunities are accessible to all, regardless of their level of fame or athletic prowess.

In summary, MOGL is a pioneering platform that empowers athletes to monetize their NIL, connects them with brands, and supports local businesses and equity in sports.

Keywords: NIL, athletes, monetization, branding, endorsements, social media, collegiate sports, youth athletes, sports marketing, equity.