MoveGB operates in the fitness industry, providing a flexible membership model that grants users access to a wide range of local fitness venues and live-streamed classes. The company serves fitness enthusiasts who seek variety and convenience in their workout routines. MoveGB's market includes major cities across the UK, such as London, Manchester, and Glasgow. The business model is subscription-based, with users billed every 12 weeks, allowing them to access gyms, pools, studios, and more without long-term commitments. Revenue is generated through membership fees, and the service includes features like instant access, seamless booking, and the ability to freeze memberships anytime. The company differentiates itself by offering a vast choice of fitness options, both in-person and online, catering to diverse fitness preferences and promoting long-term activity.

Keywords: fitness, membership, local venues, live-streamed classes, no contract, subscription, seamless booking, flexible, UK cities, variety.