NAILBITER is a rapidly growing market research technology company specializing in consumer packaged goods (CPG) and retail sectors. The company utilizes a unique Videometric approach to capture and analyze consumer behavior in real-time, providing valuable insights into shopper journeys and decision-making processes. By leveraging in-store video and active screen capturing, NAILBITER enables brands to understand strategic shopper touchpoints and optimize their marketing strategies. The primary clients include major CPG brands and retailers looking to enhance their in-store visibility and effectiveness. Operating in the competitive CPG market, NAILBITER's business model revolves around subscription-based access to its technology platform and customized research services. Revenue is generated through client subscriptions and bespoke research projects.

Keywords: Videometrics, consumer behavior, CPG, shopper journey, in-store visibility, market research, technology platform, strategic insights, retail analytics, subscription model.