NAILBITER specializes in providing consumer behavior insights for Consumer Packaged Goods (CPG) brands using advanced videometrics and analytics. The company operates in the market research industry, focusing on helping brands understand shopper behavior and the reasons behind purchase decisions. NAILBITER serves a wide range of clients, including major CPG manufacturers and marketing teams, by offering real-time data and actionable insights that can be used to protect and optimize new product launches. The business model revolves around collecting and analyzing in-store video data to diagnose barriers and motivations for consumer purchases. This data is then converted into comprehensive reports that clients can use to make informed decisions. NAILBITER generates revenue through subscription-based services and customized research projects tailored to the specific needs of their clients.

Keywords: consumer behavior, CPG brands, videometrics, analytics, market research, shopper insights, product launch, real-time data, actionable insights, subscription services.