The Office of Planetary Observations, based in Melbourne, Australia, specializes in providing environmental data solutions through advanced satellite technology. The company serves a diverse range of clients, including urban planners, environmental agencies, and landscape architects. It operates in the environmental data analytics market, focusing on urban greening and sustainable city planning.

The core business model revolves around offering comprehensive data analysis and interpretation services. The company utilizes various satellite technologies such as Lidar (Light Detection and Ranging), SAR (Synthetic Aperture Radar), and Sub 1M EO (Earth Observation) imagery to gather detailed environmental data. This data is then processed and fused to provide actionable insights for clients, enabling them to make informed decisions about urban development and environmental sustainability.

The Office of Planetary Observations generates revenue by selling 'Analysis Packs,' which are derived from near real-time satellite observations. These packs provide clients with detailed reports and benchmarking data sets that reveal changes over time. By doing the 'big data' heavy lifting, the company makes environmental analytics easily accessible and useful for frequent, quantifiable decision-making.

In summary, the Office of Planetary Observations is a key player in the environmental data analytics market, offering specialized satellite-based data solutions to help create more sustainable and liveable cities.

Keywords: Satellite Data, Environmental Analytics, Urban Greening, Lidar, SAR, Earth Observation, Sustainable Planning, Data Fusion, City Planning, Benchmarking Data.