OpenFrame operates in the real estate technology market, providing a unique solution for real estate agents to create virtual video walkthrough tours. The company's core product is a 360 camera paired with an intuitive mobile app, designed to streamline the process of property assessments and virtual tours. This tool allows agents to capture comprehensive 360-degree views of properties, which can then be shared with potential buyers, offering an immersive experience that traditional photos and videos cannot match.

The primary clients of OpenFrame are real estate agents and agencies looking to enhance their property listings with high-quality virtual tours. By using OpenFrame, agents can quickly and easily produce professional-grade video tours, making their listings more attractive and engaging on social media and other platforms.

OpenFrame's business model is based on the sale of its 360 cameras and the accompanying app, which is offered at an affordable price point to encourage widespread use. The company also offers a 30-day money-back guarantee and an annual no-commitment pricing plan, making it a low-risk investment for real estate professionals.

Revenue is generated through direct sales of the camera and app, as well as potential subscription services for additional features or cloud storage options.

Keywords: real estate technology, 360 camera, virtual tours, property assessment, mobile app, immersive experience, real estate agents, video walkthroughs, social media engagement, affordable pricing.