OpinionLab, now part of Verint, specializes in Voice of Customer (VoC) solutions that help businesses improve customer experience (CX) by collecting and analyzing customer feedback. Operating in the customer experience management market, OpinionLab serves a wide range of clients, from retail and financial services to healthcare and telecommunications. The company’s business model revolves around providing software solutions that enable clients to gather real-time feedback from their customers, analyze this data, and take targeted actions to enhance customer satisfaction and loyalty. Revenue is generated through subscription fees for its software-as-a-service (SaaS) platform and additional services such as consulting and data analytics.

Keywords: Voice of Customer, customer feedback, CX improvements, real-time data, SaaS, customer satisfaction, data analytics, targeted actions, subscription model, customer experience management.