Potloc is a consumer research company that specializes in extracting valuable consumer insights by targeting respondents based on their interests or location through social networks like Facebook, LinkedIn, and Instagram. The company serves businesses across various industries looking to understand their customers better and make data-driven decisions. Potloc operates in the global market, leveraging its proprietary social sampling technology to reach a vast pool of 4.1 billion consumers worldwide. The business model revolves around providing hyper-targeted consumer research services, which are highly actionable and delivered with speed and precision. Potloc makes money by offering these specialized research services to clients who need detailed and niche consumer insights. The company is accredited by the Canadian Research and Insights Council, ensuring high standards in its research methodologies.

Keywords: consumer research, social sampling, hyper-targeted, insights, social networks, data-driven, global reach, niche respondents, market intelligence, accredited.