Practo is a healthcare technology company that aims to simplify the healthcare experience for both patients and providers. The company operates primarily in the Indian market but has expanded its services to other countries as well. Practo serves a wide range of clients, including individual patients, doctors, clinics, hospitals, and diagnostic labs.

The core of Practo's business model revolves around its digital platform, which connects patients with healthcare providers. Patients can use Practo's website and mobile app to search for doctors, book appointments, consult with doctors online, and access their medical records. For healthcare providers, Practo offers practice management software called Practo Ray, which helps them manage appointments, billing, and patient records efficiently.

Practo makes money through multiple revenue streams. Firstly, it charges healthcare providers for using its practice management software and other premium services like Practo Prime, which offers enhanced visibility and features. Secondly, it earns from advertising and listing fees from healthcare providers who want to be featured prominently on its platform. Thirdly, Practo generates revenue from its telemedicine services, where patients pay for online consultations.

The company also offers Practo Reach, a service that helps healthcare providers reach more patients through targeted advertising. Additionally, Practo provides data security measures and compliance with regulations like GST (Goods and Services Tax) to ensure the safety and legality of its operations.

In summary, Practo is a comprehensive healthcare platform that connects patients with healthcare providers, offers practice management solutions, and generates revenue through software subscriptions, advertising, and telemedicine services.

Keywords: healthcare, technology, digital platform, practice management, telemedicine, appointments, billing, medical records, advertising, compliance.