PulsePoint is a technology company that specializes in transforming healthcare marketing through the use of real-time data and programmatic health technology. The company serves clients in the healthcare industry, including pharmaceutical companies, healthcare providers, and health-focused advertisers. Operating in the digital health marketing sector, PulsePoint's business model revolves around leveraging data to deliver contextually relevant and personalized health information to both consumers and physicians. This is achieved by interpreting complex health signals and unifying them with real-world data to create a comprehensive view of the health customer. PulsePoint makes money by offering its health marketing platform to companies looking to optimize their advertising campaigns and reach the right audience effectively. The platform helps clients unlock and activate health insights in real time, ensuring that their advertising is both relevant and impactful.

Keywords: healthcare marketing, real-time data, programmatic technology, personalized health, digital health, pharmaceutical advertising, health insights, contextual targeting, health data, physician marketing.