Reloyalty provides advanced loyalty solutions tailored for card issuers and neobanks, enabling them to integrate loyalty experiences seamlessly within their mobile applications. The company operates in the fintech market, serving financial institutions that aim to enhance customer engagement and retention through personalized rewards. Reloyalty's business model revolves around offering a suite of loyalty tools that analyze user behavior and transaction data to create targeted campaigns and rewards. This is achieved through an intuitive dashboard that helps merchants understand card user behavior, empowering them with insights into the health of their customer community. The company makes money by charging fees for its loyalty solutions, which include APIs for easy integration, a comprehensive user profile analysis engine, and a dynamic rewards calculation system. Reloyalty's technology supports the development of an end-to-end reward ecosystem, managing engagement for both users and merchants while seamlessly tracking performance. The platform matches user profiles to thousands of merchants, presenting personalized offers based on loyalty scores derived from spending frequency, amount, recency, share of wallet, and category preferences.

Keywords: loyalty solutions, card issuers, neobanks, user behavior insights, targeted campaigns, fintech, mobile integration, transaction analysis, personalized rewards, engagement management.