Rexter is a Customer Relationship Management (CRM) platform designed to enhance relationship management, collaboration, and revenue growth for professionals. Operating primarily in the business services market, Rexter serves clients such as financial advisors, consultants, and executives who rely heavily on maintaining and nurturing professional relationships. The platform allows users to keep track of their interactions, know who to call and when, and manage their networks effectively. By providing tools to promote new relationships and nurture existing ones, Rexter helps users maximize their productivity and success. The business model is subscription-based, offering a free trial to attract new users and then converting them to paid plans. Revenue is generated through these subscription fees, which provide access to the platform's suite of features.

Keywords: CRM, relationship management, collaboration, revenue growth, productivity, business services, financial advisors, consultants, executives, subscription-based.