Run An Empire is an innovative augmented reality (AR) game that merges physical activity with strategic gameplay. The company operates in the mobile gaming market, targeting fitness enthusiasts and casual gamers who enjoy outdoor activities. The core product is a free-to-play mobile app available on Android and iOS platforms. Users claim and control territories in the real world by running, jogging, or walking, and are rewarded with ownership of these areas. These territories can be customized with various buildings, ranging from stone age huts to futuristic space ports, enhancing the gaming experience.

The business model primarily revolves around in-app purchases and advertisements. Players can buy virtual items to enhance their gameplay or speed up their progress. Additionally, the app features ads that generate revenue based on user engagement.

Run An Empire serves a diverse client base, including fitness enthusiasts looking for motivation, gamers interested in AR experiences, and individuals seeking a fun way to explore their surroundings. The company leverages the growing trend of gamification in fitness, encouraging users to stay active while enjoying a competitive and immersive experience.

Keywords: augmented reality, fitness, mobile gaming, territory conquest, strategic gameplay, in-app purchases, outdoor activity, gamification, customization, free-to-play.