RunRev, through its flagship product LiveCode, provides a visual development platform that allows users to create applications with minimal coding effort. The platform is designed to be expressive and readable, making it accessible for both novice and experienced developers. LiveCode serves a diverse range of clients, from individual developers and educators to large corporations like Sony Music. Operating in the software development market, RunRev's business model includes selling licenses for its development platform, offering both open-source and commercial versions. The company generates revenue through software sales, support services, and educational programs. LiveCode's unique selling proposition lies in its ability to reduce the amount of code needed by up to 90%, making app development faster and more maintainable. The platform also features a graphical user interface (GUI) coding environment, which allows users to drag and drop controls, customize properties, and visually design their applications. This makes it particularly appealing for educational institutions looking to teach coding in an intuitive manner.

Keywords: visual development, app creation, minimal coding, expressive language, GUI coding, software licenses, educational programs, corporate clients, rapid development, maintainable code.