Schlesinger Group is a global leader in market research, providing both qualitative and quantitative data collection solutions. The company serves a diverse range of clients, including businesses, academic institutions, and government agencies, helping them gather reliable and compelling data for deeper insights. Operating in a market characterized by rapid disruption and evolution, Schlesinger Group leverages its extensive experience and expertise to deliver superior research experiences and outstanding data quality. The business model revolves around offering a suite of services such as online and in-person data collection, intelligent recruitment, and advanced research technologies like eye tracking and emotional measures. Schlesinger Group generates revenue through project-based fees and long-term contracts with clients. The company also enhances its service offerings through strategic acquisitions, such as Addison Research and 20|20 Research, to stay ahead in the competitive market.

Keywords: market research, data collection, qualitative research, quantitative research, intelligent recruitment, eye tracking, emotional measures, online communities, hybrid research, strategic acquisitions.