Sea Ranch Labs, operating through its platform Highlight, is a startup that focuses on helping creators such as musicians, influencers, and artists build and monetize exclusive communities. The company operates in the digital content and blockchain market, leveraging Non-Fungible Tokens (NFTs) to create unique membership experiences.

The business model revolves around creators designing custom-branded communities with a limited number of memberships, which are sold as NFTs. These NFTs grant members early and exclusive access to various benefits such as gated content, limited edition merchandise, pre-sale tickets, and live experiences. This model not only enhances fan engagement but also turns memberships and associated benefits into tradable assets on a global marketplace.

Revenue is generated through the initial sale of membership NFTs and subsequent transactions in the secondary market. Each time a membership NFT is resold, the creator earns a revenue split, providing a continuous income stream. This incentivizes creators to maintain and grow their communities by expanding membership tiers and offering additional rewards to early supporters.

Sea Ranch Labs primarily serves creators looking to deepen their connection with their most loyal fans while also creating new revenue streams. By using blockchain technology, the company ensures transparency and security in transactions, making it an attractive option for both creators and fans.

In summary, Sea Ranch Labs empowers creators to build vibrant, monetizable communities through the innovative use of NFTs, offering exclusive content and experiences to their biggest supporters.

Keywords: NFTs, blockchain, creators, memberships, exclusive content, fan engagement, digital marketplace, revenue sharing, limited edition, community building.