Signet Jewelers is the world's largest retailer of diamond jewelry, operating in the US, UK, and Canada. The company serves a diverse clientele, ranging from individuals seeking engagement rings to those looking for high-quality jewelry for various occasions. Signet operates through well-known brands such as Kay Jewelers, Zales, Jared, H. Samuel, and Ernest Jones, among others. The market it operates in is the retail jewelry sector, with a focus on diamond jewelry.

Signet's business model revolves around both brick-and-mortar stores and a growing e-commerce presence. Revenue is generated through the sale of diamond and other fine jewelry, as well as through financing options provided to customers. The company also invests in innovation and sustainability practices to enhance its product offerings and customer experience.

Signet's strategy includes building lasting customer relationships, leveraging its extensive supply chain relationships in Africa and India, and promoting social change through the Signet Love Inspires Foundation. This foundation supports underserved women and children and advocates for social equity and sustainability.

Keywords: diamond jewelry, retail, innovation, sustainability, customer relationships, e-commerce, financing, supply chain, social change, global.