Sincera

Sincera


Launch date
Employees
Market cap
-
Enterprise valuation
€15—23m (Dealroom.co estimates Oct 2023.)
New York City New York (HQ)
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DateInvestorsAmountRound
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$4.2m

Seed
Total Funding€3.8m

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Sincera.io is a startup focused on providing advanced data solutions for the advertising industry. Founded by experienced technical product managers, the company aims to address the modern data needs of advertisers by offering unique and contextual datasets. These datasets are generated on a per URL basis, allowing advertisers to gain competitive insights and improve their ad spend effectiveness.

Sincera operates in the digital advertising market, serving clients who require precise and actionable data to optimize their advertising strategies. This includes advertising agencies, marketing departments, and other entities involved in digital marketing. The company’s primary service is cloud-based data crawling, which involves collecting and analyzing data from various online sources. This service helps clients free up their engineering teams to focus on core technologies rather than data collection.

The business model of Sincera revolves around offering subscription-based access to its data services. Clients pay for the ability to use Sincera’s cloud crawling and data analysis tools, which are designed to be integrated seamlessly into their existing workflows. The company also offers customizable modules, known as Novel Event Modules, which can be rapidly created and deployed to meet specific client needs.

Sincera makes money by charging fees for its data services and modules. These fees are typically structured as recurring subscriptions, providing a steady revenue stream. Additionally, the company offers support for private cloud instances, allowing clients to maintain control over their data while benefiting from Sincera’s advanced crawling and analysis capabilities.

In summary, Sincera.io is a data solutions provider for the advertising industry, offering cloud-based data crawling and unique datasets to help clients optimize their advertising efforts. The company’s business model is based on subscription fees for its services and customizable modules.

Keywords: advertising data, cloud crawling, unique datasets, competitive insights, digital marketing, subscription model, data analysis, customizable modules, private cloud, technical product managers.