Southern Bancorp is a mission-driven financial institution dedicated to providing accessible banking services to underserved rural communities. Operating primarily in the Southern United States, the bank focuses on creating economic opportunities for individuals and businesses that are often overlooked by larger, urban-focused banks. Southern Bancorp serves a diverse clientele, including low- to moderate-income families, small businesses, and nonprofit organizations. The bank's business model revolves around offering a range of financial products, such as savings accounts, loans, and credit services, tailored to meet the unique needs of its customers. Revenue is generated through traditional banking activities, including interest on loans and fees for services. The institution is committed to values-based banking, ensuring that its operations align with its mission to drive economic development and financial inclusion. Southern Bancorp also emphasizes ADA accessibility, ensuring that all customers can access its services without barriers. The bank's core values and mission-driven approach are integral to its strategy, fostering a strong connection with the communities it serves.

Keywords: mission-driven, financial inclusion, rural banking, economic development, underserved communities, savings accounts, loans, credit services, ADA accessibility, values-based banking.