Tailwise operates in the pet adoption market, specifically focusing on connecting responsible dog breeders and rescues with genuine, responsible dog owners. The company aims to combat the issue of puppy farming by creating an online community where breeders adhere to a strict code of ethics, prioritizing the health and well-being of every dog. Tailwise serves dog lovers who are looking to adopt a healthy and well-bred puppy, ensuring that the adoption process is transparent and safe. The business model revolves around a platform that vets breeders and rescues, providing a secure environment for potential dog owners to find their new pets. Tailwise generates revenue through subscription fees from breeders and rescues, as well as potential advertising and partnership opportunities. The company also offers educational resources and newsletters to guide new dog owners in making informed decisions about dog breeds and care.

Keywords: dog adoption, responsible breeders, puppy farming, pet market, ethical breeding, online platform, dog welfare, pet owners, breeder vetting, educational resources.