The Cobalt Group

The Cobalt Group

Automotive digital marketing solutions for automotive dealers and manufacturers. Learn more
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DateInvestorsAmountRound

$54.0m

Series B
N/A

N/A

Acquisition
Total FundingCAD73.6m

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Sincro, formerly known as CDK Digital, specializes in providing dynamic digital marketing solutions tailored for automotive dealers and Original Equipment Manufacturers (OEMs). Operating in the highly competitive local automotive marketing sector, Sincro leverages advanced technology, expert consultation, and a passionate team to help clients stand out and capture consumer attention. The company offers a range of services including personalized messaging across multiple channels, social and review management, and custom advertising creative. Sincro's business model revolves around offering both self-service and expert-managed solutions, allowing clients to choose the level of involvement that suits their needs. Revenue is generated through subscription fees for their digital marketing platforms and additional charges for custom services and ad sets. Sincro's primary clientele includes automotive dealerships and OEMs looking to enhance their digital presence, build long-term customer relationships, and maximize their lifetime value. The company operates globally with offices in Seattle, Detroit, Chicago, Pune, and Hyderabad.

Keywords: automotive marketing, digital solutions, brand loyalty, personalized messaging, social management, review management, custom advertising, OEMs, dealerships, global presence.

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