Trumaker is a menswear brand that specializes in made-to-measure clothing, particularly custom shirts, for men who value quality and personal service but prefer to avoid traditional shopping. The company operates in the fashion and retail market, targeting male clients who seek accessible luxury and a perfect fit. Trumaker's business model revolves around providing personalized styling services through their Outfitters, who act as both tailors and style consultants. Clients can visit Trumaker Lounges to get fitted, view collections, and enjoy a relaxed atmosphere. Once measurements are taken, customers can order additional made-to-measure shirts online, ensuring a perfect fit every time. Trumaker generates revenue through the sale of its custom clothing and the unique experience it offers in its lounges.

Keywords: made-to-measure, menswear, custom shirts, personal styling, Outfitters, accessible luxury, superior quality, retail lounges, online orders, perfect fit.