TruRating operates as a consumer feedback platform that integrates with point-of-sale (POS) systems, both online and in-store. The company serves a wide range of businesses, from small retailers to large enterprises, by providing them with real-time, anonymous consumer insights tied directly to transaction values. This allows businesses to gain a representative understanding of customer satisfaction and behavior through a live dashboard and personalized reports. TruRating's business model revolves around subscription fees for access to its platform and additional services like TruPulse widgets and profile pages. The company makes money by charging businesses for these insights and additional features, which help them improve customer experience and operational efficiency.

Keywords: consumer feedback, real-time insights, POS systems, transaction value, anonymous data, live dashboard, personalized reports, TruPulse widget, profile pages, subscription model.