Unbotify operates in the mobile app analytics market, offering a platform that provides detailed insights into user engagement, retention, and performance across various app categories. The company serves mobile-focused businesses, including those in entertainment, news, travel, gaming, social, business finance, utilities, health fitness, and ecommerce. By analyzing data from thousands of apps and billions of installs, Unbotify helps marketers understand user behavior, optimize marketing strategies, and improve user retention rates. The business model revolves around providing a subscription-based service where clients pay for access to the analytics platform and its features. Revenue is generated through these subscriptions, which offer different levels of access and data granularity. Unbotify's platform allows businesses to filter app categories, observe engagement averages, and gain insights into specific verticals, ultimately helping to reduce marketing costs and support the bottom line. The company emphasizes transparency and education in the mobile marketing ecosystem, providing benchmarks and data that bring more clarity to mobile performance.

Keywords: mobile analytics, user engagement, retention rates, performance metrics, app categories, marketing optimization, data insights, subscription service, mobile-focused businesses, transparency.